You can notice in people around you, the number of applications that they can’t do without,
and you will be surprised!
Statistics indicate that the number of smartphone users now exceeds 2.7 billion users around the world.
Therefore, it is no longer enough to have an application to engage
, but also you have to think
How can you make your online application successful?!
This article will give you a set of tips to help you make your application a success.
In the beginning, we have to know that a successful application combines three aspects in a practical and intelligent manner
They are the market, the user, the product itself.
All of these factors have to work in concert to achieve the customer’s ease of use, smooth performance,
A distinctive addition and finally, the ease of access and handling of the application.
There are some features that you have to work on in this regard and they are divided into:
User-related features such as (good design – taking care of UX, UI – information security – quality and speed of customer service).
Business-related features such as (offers and discounts – low development cost – easy update steps).
Tips to make your online application successful:
1- Get to know your audience:
The important things come first…
If you want to succeed, you have to know who your users are,
and make your app relevant to them.
This helps you on two levels,
the nature and needs of the market that you will enter,
and also how you will address your customers.
How do you get to know your audience?
Start with basic statistics and demographics then expand to get to know them more closely,
such as their interests, feelings, and thoughts.
At first, you will find yourself in front of a large segment of the market and that is okay,
work on reducing it gradually until you get your target segment.
2- Offer a different value:
The secret behind any application is that it adds some value to the user, even game applications offer their users a chance to relieve stress
Or eliminate boredom, and so on.
So you have to think about what added value will your application provide to customers?
The more specific and distinct that value is,
the more successful your application will be.
3- Application design:
Choosing the look and feel of your app design plays a pivotal role in whether or not it is successful
Some people think that the success of the application depends on the number of times it is downloaded, but this is not true
The success of an application is measured by how well it maintains the number of users without a significant drop
This affects the design of the application itself and the quality of UX, UI
Plus Choosing the right technical details for your project.
4- Maintaining the quality of performance:
Many applications start strongly, then the quality of its performance and its interaction with customers decreases,
whether due to the passage of time,
Lack of motivation or focus after the launch,
or because of falling under work pressure and a large number of users…
It’s good to start strong but you have to strategize how to maintain the same level of service you provide from the beginning,
so that your customers will not be disappointed.
If you keep going the same way from the beginning without development,
then you are failing!
You have to set clear development plans for your project in terms of technology, business, and the service provided.
Your customer always needs something new,
and it is normal to start small and gradually grow up
Therefore, if you do not plan how your implementation and operational plan can handle the intensity of work and visitor pressure,
your performance level will decrease over time.
Note all the applications that you use continuously are modified and developed by adding or deleting some features in them
This is one of the keys to the success of an application.
A simple rule that sums up some of the business world rules.
If you let yourself go, you will drown your business in the competitive market.
Therefore, if you are working on a project without developing a clear operational and marketing plan,
then you are losing your project before you even start it.
We start with the life cycle of the plan, which is:
1- Create a plan.
3- Examine the progress of the implementation process.
5- Planning again with the data obtained from previous operations.
There is a famous saying in the business world that summarizes the previous steps, which is:
“Planning is re-planning.”
Planning in a nutshell: It is the process of making a set of decisions, to determine which is the direction to go with in the future.
Through planning, we provide answers to the following questions:
1- Where are we?
2- Where do we want to go?
5- How much?
Then we use those answers to develop an operational plan.
Basics to draw while developing your operational plan:
1- Determine your resources (human/financial) currently available in each of them, which is likely in the future.
2- The risks that you will face while working on implementing that plan.
3- The life of the plan + exit strategy or its completion + and finally how it will achieve sustainability in the market.
Here are some factors that you will put before you apply the previous points:
1- The steps or actions you will take to achieve your goals.
2- The people you (you need / available / you use).
3- The schedule of the plan.
4- Your available resources.
5- The mechanism or strategy you will follow to achieve this.
Here it is necessary to clarify the difference between two important elements (plan and strategy):
Plan: The map shows us the path that we will follow to reach the goals.
As for the strategy: it is the frameworks or mechanisms through which you will achieve this.
What will the operational plan add to you?
1- Directing your growth in the right direction.
2- Better managing your priorities.
3- Determine the responsibilities required from you and each member of your team.
4- Follow up on the progress of performance, whether it is proceeding properly or not because the plan stands as the reference on which it is evaluated.
After developing the operational plan for your project, another stage of planning comes no less important, which is
Develop a marketing plan:
What should the marketing plan provide for you?
1- Goals for a specific period of time.
2- The company’s current situation in the market.
3- Position of competitors.
4- Customer needs
5- Marketing strategies that you will follow
6- The expected time period for each goal
.. Let’s answer the following questions
To what extent has the Internet become a part of your life
How many hours do you spend on the Internet
The importance of this question is not only your personal answer,
But also all the answers of all different audiences,
As each of us is a potential customer or target audience for a company
what may apply to you, may apply on a large segment of a targeted audience,
and in all cases, the Internet now is indispensable.
An important general marketing rule: “Market wherever your potential customers are.”
Then there is no escaping from being online!
A simple definition of e-marketing: It is marketing through the Internet with its various platforms.
There is no need to illustrate its importance, As it is clear.
And this is not the purpose of this article.
But let’s take a step forward and talk about a set of points to move towards doing it more effectively…
First the E-Marketing elements:
We will talk about some of the elements on which e-marketing is based
All of them must be effectively available to obtain real and effective results.
Before we start, let’s imagine together that e-marketing is a building that we will work on, and it is divided into 4 parts:
The data is the bricks, stones, cement, and various construction tools you should have beforehand before starting the construction process.
In our model, which is e-marketing, it is:
the nature of the expected consumer, his purchasing behavior, the size and shape of the market, the number and nature of competitors, etc.
2- The plan:
We said that the data is bricks and other building requirements,
So the plan is the engineering work, both structural and architectural,
that you will use to put that data in its proper place and make blueprints for the result you want to reach.
In your marketing plan, you put your budget, the platforms you will use, the strategies you will use, and so on.
In construction, cranes and other construction tools are used to collect supplies and put them in their exact location according to the construction scheme.
Marketing tools also perform the same function, helping you to take advantage of all the data you have and apply it through your marketing plan that you have previously developed, and there are many examples of it such as buffer, WordPress, and others. You can search, study them and then choose the right one for you.
Finally, we reach the last element, which plays the pivotal role in the output, which is the human element represented in “skills”.
In construction, the civil engineer and architect, and the worker’s on-site control that everything is as planned.
So, in the marketing process,
do not neglect the presence of real skills in your team.
Or if you are going to do marketing on your own,
work on acquiring the necessary skills, research and study well
Many resources on the Internet can help you in this regard.
Second, Marketing methods:
There are many marketing mechanisms that you can follow, including:
1- Content Marketing:
Direct marketing is no longer the king, but it is dominated by marketing through powerful content related to your field that you publish to enrich the knowledge of your audience,
whether it is through a blog, social media, or its form of content is written, audio or visual.
2- Affiliate Marketing:
It means that you entrust the marketing process to professional marketers and agree that they will receive a percentage or “commission” from the result of the profits that the marketing campaign will achieve.
3- Email Marketing:
It is one of the simplest marketing methods, but its results are effective at the same time if done properly
As your marketing message arrives directly in the mail of those interested in it.
4- Marketing through social media:
He is the rising star in the marketing sky because of his proximity to the public and his association with more than one other type of marketing
It’s enough to mention that Facebook is visited by more than 1.5 billion browsers per day, meaning one-fifth of the world’s population uses Facebook daily!
One of the important tips when marketing through social media platforms is that you should choose one platform at the beginning and research the platforms that your target audience uses the most.
Start with it and then expand gradually, so you don’t initially get caught up in more than one platform unnecessarily.
5- Search engine marketing:
What is the first thing you do when you want to search for something or get an answer to a question?
Yes, go to one of the search engines or specifically to Google as the most famous of them.
Thus, an important marketing method is to improve your visibility through search engines.
6- Marketing through influencers:
One of the results of the electronic revolution is the emergence of the so-called influencers, and they are people who became famous by providing electronic content in a field, whatever the used platform is.
And of course, they have many followers affected by them, and therefore when your product or service is offered by an influencer, it reaches a large number of people who trust them.
7- Marketing through Paid Advertising:
And it has more than one form: (search engines – social media platforms – pay-per-view or pay-per-click – advertisements on websites..etc).
and it’s done by the marketing team.
The other is the real selling stage of dealing with them directly and persuading them to buy the service or product,
and this is done by the sales team.
Therefore, the work of the marketing and sales team is close and integrated in a way that may cause some confusion.
In his article, we will learn together important information about customers and how to correctly define your customers’ specifications and turn them into a “buying customer”.
Let’s start with this important question “How do you define your target audience / potential customers:
Determining the shape of the audience depends on several factors
1- Demographics: such as age, gender, race, education, language, and occupation.
2- Psychological/intellectual: such as opinions, attitudes, tendencies, and values.
3- Geographical: the location and nature of the residence.
4- Understanding of technology: meaning the extent to which the relationship of potential customers with technology in general and the technology you use in particular has developed,
and they can be divided into (beginner – normal – expert).
Or according to the nature of the technology, for example, television, radio, or the Internet.
5- The fifth and final factor is the nature of the response, such as disinterested, stubborn, opposition, and so on.
When you create a marketing or sales plan after defining your customers based on the above factors,
you go to the next step which is getting to know them, which means identifying your buyer persona
This step helps you define your next strategy by developing a solid understanding of your audience and what motivates them.
After determining your target audience, 6 main questions will help you in developing your marketing plan, and they are:
1- What does he like?
2- What does he hate?
3- What does he need?
4- What does he want?
5- What is bothering him?
6- When is he watching?
After getting to know the nature and needs of your customers and developing your marketing strategy accordingly,
We move on to the last step, a set of tips that will help you convert your potential customer -lead- into a real customer.
Develop a sales scenario in the sense that you put an imagined serial dialogue and walk through it when you interact with the customer so that you do not stray from your goal.
Practice intensively and try more than once before dealing with clients directly to reduce stress and automatically perform more like people with long experience in the field.
Take notes periodically during your conversation with the client so you don’t forget anything.
Don’t wait for the sale to close on the first call!
It is very rare for a sale to be completed in the first conversation with a customer, so you must be patient and not get frustrated.
Quickly respond to an objection in less than 10 seconds
If the customer objects to something in your words, the nature of the service, the product, or the price, you must answer it in less than 10 seconds, otherwise, your answer will not be credible if you take the time to reach it.
Focus on the customer, not your product
Keep your dialogue focused on it and don’t talk all the time about the product you offer and desperately strive to complete the sale
But make him feel your real interest in him by doing 3 things:
- Active listening … meaning that it is listening interactively with what he is saying.
- Understand the questions he’s asking well.
- Curiosity about the customer and what he wants? And what does he need? What is he afraid of
The colors you choose while making your (website – app – visual identity – social media designs… etc),
Influence massively on how your clients sees your brand.
When you see something for the first time..
your mind analyzes so many inputs or information all in one time -less than a second-,
then gives you an impression or a perspective on that thing.
All of this happens automatically which may call instincts or subconscious mind work.
However, none of these results are taken blindly or messly, It’s all science!
In this article we are going to study one of those sciences which is “ Color Theory”.
This science studies all about color from their formulation.
Like usage, their relation to each other, and how they look when they are combined into many colored schemes.
To know how they affect the viewer or direct his emotions or thoughts,
the branch from color theory that studies that is “ Color psychology”.
First let’s find out what are their elements?
- Hue refers to the pure, saturated colors seen on the color wheel above.
- Tints are achieved by incorporating elements of white to brighten and desaturate a single hue. Tints of a it are often much calmer than their saturated counterparts.
- Tones are achieved by adding gray to a hue, dulling the overall chroma.
- Shades are achieved by adding portions of black to a single hue, creating a darker hue.
- Saturation refers to the overall intensity, or chroma, in a color. A pure hue is more saturated than its tint or tone.
- Value refers to the general lightness or darkness of a color. A lighter hue has more value than a darker hue.
Those elements are what controls the sort of colors in a nutshell
The color Wheel:
It’s a wheel that contains 12 different hues and divided into:
- Primary: Original Colors.
- Secondary: Primary Colors mixed together.
- Tertiary Colors: Primary + secondary mixed together.
The Most Important Thing You Need To Know When Making A Design For Your Company,
Is “What Do Different Colors Mean?”
Let’s Figure out Together:
We can divide them into:
Warmer set of them such as: Red, Yellow and Orange.
They represent emotions, and evoke cheerfulness and warmth with their vibrancy.
Because they remind us of things like the sun or fire.
1- Red: striking personality, brings out strong emotional response
indicates: vivid, power, confidence and youth.
2- Orange: Gathers between the fierceness of red and the cheerfulness of yellow
Indicates: casual, Friendly, warm, energetic and fresh.
3- Yellow: Like sunshine cheerful and evokes serenity in its purest form, it’s an eye- catcher color
that’s why we use it in traffic signs and rescue vests.
Indicates: Happiness, optimism, cheerfulness and warmth.
On the other hand, cooler ones like: blue, green and purple.
They show calmness and trustworthiness.
they varied in their usage.
1- Green: often associated with lush forests, fruitful harvests,
and prosperity instilling a sense of growth, safety, and recurrence.
Indicates: Peace, growth, health and eco-friendly.
2- Blue: known as an overall positive associate and a peaceful one
but sometimes it can go too calm as in depression.
Indicates: loyalty, calmness, security, and stability.
3- Purple: It’s a secondary hue which brings the stability of blue and the energy of red all together, making an aura of royalty and exclusivity.
Indicates: Luxurious, creative, peaceful and wise.
They lack chroma and saturation, such as whites, grays, and blacks, are called achromatic.
Many artists prefer to work in achromatic environments,
because they provide direct indications of value through dramatic shadows and highlights.
Black. Reliable, sophisticated, and experienced.
White. Simple, calm, and clean.
There are many problems in any online store that may stand between owner, and making the visitors of their online store to be clients of their own..
And in this article we are going to mention a bunch of them:
- First Problem:
Wrong targeting for your audience.
Decide who is your perfect client ( Buyer person), in additional to that, know what are his interests.
In sum,The perfect client is the one that has a need for the product or tends to try and use it,
At the same time he is able to afford your product.
1- Firstly, Gather basic data about him like: Location, Age, Work..etc
2- Then, Follow his product buying trip on your online store, and how he searches it and its replacements,
What are his reasons to trust a product? And what are the problems he might face while shopping in your store?
3- At last, Use all that information in targeting him in your marketing campaigns.
- Second Problem:
Problems in the shown product itself.
Study your competitors’ products and most importantly Reconsider the way you show your product.
1- Study “How saturated is the market with this product?”.
2- After that, Ask yourself, “ Is your pricing correct?”, “ Do you need to add some offers?”.
3- Get some help from Professional shooting so that you can show a good image for your product from different angles.
- Third Problem:
Defects in your Online Store.
Contact a Professional IT company so they would check out your stores to identify the problems then give you suitable solutions.
1- Evaluate the speed of your store’s download and its strength.
2- Add a clear and encouraging track for your client to follow it,
For example, from firstly entering the store, choosing the product to finally finishing the buying procedure and pay.
3- Add different types of payment methods so that, like making him decide whether to buy online or when delivery, so that he would be able to choose which is more suitable for him.
1- We Appreciate Your Time:
Time is a big asset in any technical project..
And because we know how much you need your project to be ready as soon as possible in the most perfect way, there will be a whole professional technical team working on your project,
So that we can guarantee you a quick good quality as you aspire.
2- more than just programing:
Making an application – or any other project in that matter- doesn’t only rely on programming,
You also are going to need to design a brand identity to indicate your project’s purposes, or maybe you are going to need to market your project after launching..
This and so many other services that we provide for online projects.
Choosing “Hawzen Tech” equals choosing a fulfilling team that helps you, and be there for your project step by step.
3- We aren’t going you to choose between High Quality / Reasonable prices:
As much as we are concerned about your time, we also care that you start your technical project at the least cost in the market, so that we would make your first step in being online easier.
And though we use the latest programming techniques nowadays, your project’s cost will always go along with your budget.
4- 13 years of Experience:
Because we are in programming business for years, we earned 3 important things:
1- Trust and Success of dozens of clients.
2- We gave so many right consultations and successful solutions to a lot of projects, to help them be in their best image.
3- We give you expectation for mistakes or problems that may face you while applying your project, And what are the fast solutions could be,
So we would save you useless time, effort and worries.
5- Always Support you and grow up with you:
Our Support for you is endless..
And it’s not finished once your project is released, because of course every project needs technical support and continuous follow up..
In “ Hawzen Tech” .. technical support is extended 24/7 for one year and absolutely free!
So that we could assure you that surprising technical failures are Not going to happen.
Most nowadays businesses rely a big deal on Technology..
That’s why most people tend to use technology on their phones more than computers or laptops because it’s easy to access any the time.
And thanks to billions of apps on apple and google stores, we can deal with almost all activities by phones or tablets, including answering messages, e-mails, talking to clients, making a presentation, observing sales reports and checking the latest news…etc.
According to statistics: apps download will pass 284 billion in 2020..
Because of that Applications can achieve so many advantages for your business, whether you have an online store or actual store, a big company or small company..
You can benefit from using applications amazingly!
Here are some reasons:
- Your business will always be seen for your clients
People spend a lot of time using their phones, had you ever considered the benefits of having an application for your business that your clients can use through their phones?
Having an app gives you the ability to contact your clients, as it helps you update your ( important work – offers – products ads..) with your clients directly and saves you time and effort.
- Selling through Mobile Phones
There’s a huge growth in selling through phones since 2012,
Clients buy using applications more than any website because of the significant features that apps offer like: payment, online wallets and more.
A study showed that 500 companies took the path of selling through apps and their sales were up by 80%!
This shows that there is no replacement for making an app for your business.
- Raising awareness of your brand
An application helps you in building your brand, as it works in marketing your brand effectively and reduces the huge cost of ads, but this happens only when it is well-designed.
The more you market your brand, the more clients buy your products or services.
- Increasing Clients’ loyalty
Each business owner wants to have loyal clients, because those are the real asset for having a continuous successful business.
Through your application you show your clients that you understand their needs and care for them.
You can offer on your application rewards for your loyal clients like: free coupons, gifts, upgrading to free membership…
This won’t only keep your clients satisfied, but also will raise sales.
- Enhancing customer service
With apps, customer service is there online 24/7.
Where you can offer customer care services through ( products, comments, common questions, support..).
And to move forward you can offer direct chatting support with chatting robots in your app so that you won’t need the customer service representative 24/7.