.. Let’s answer the following questions
To what extent has the Internet become a part of your life
How many hours do you spend on the Internet
The importance of this question is not only your personal answer,
But also all the answers of all different audiences,
As each of us is a potential customer or target audience for a company
what may apply to you, may apply on a large segment of a targeted audience,
and in all cases, the Internet now is indispensable.
An important general marketing rule: “Market wherever your potential customers are.”
Then there is no escaping from being online!
A simple definition of e-marketing: It is marketing through the Internet with its various platforms.
There is no need to illustrate its importance, As it is clear.
And this is not the purpose of this article.
But let’s take a step forward and talk about a set of points to move towards doing it more effectively…
First the E-Marketing elements:
We will talk about some of the elements on which e-marketing is based
All of them must be effectively available to obtain real and effective results.
Before we start, let’s imagine together that e-marketing is a building that we will work on, and it is divided into 4 parts:
The data is the bricks, stones, cement, and various construction tools you should have beforehand before starting the construction process.
In our model, which is e-marketing, it is:
the nature of the expected consumer, his purchasing behavior, the size and shape of the market, the number and nature of competitors, etc.
2- The plan:
We said that the data is bricks and other building requirements,
So the plan is the engineering work, both structural and architectural,
that you will use to put that data in its proper place and make blueprints for the result you want to reach.
In your marketing plan, you put your budget, the platforms you will use, the strategies you will use, and so on.
In construction, cranes and other construction tools are used to collect supplies and put them in their exact location according to the construction scheme.
Marketing tools also perform the same function, helping you to take advantage of all the data you have and apply it through your marketing plan that you have previously developed, and there are many examples of it such as buffer, WordPress, and others. You can search, study them and then choose the right one for you.
Finally, we reach the last element, which plays the pivotal role in the output, which is the human element represented in “skills”.
In construction, the civil engineer and architect, and the worker’s on-site control that everything is as planned.
So, in the marketing process,
do not neglect the presence of real skills in your team.
Or if you are going to do marketing on your own,
work on acquiring the necessary skills, research and study well
Many resources on the Internet can help you in this regard.
Second, Marketing methods:
There are many marketing mechanisms that you can follow, including:
1- Content Marketing:
Direct marketing is no longer the king, but it is dominated by marketing through powerful content related to your field that you publish to enrich the knowledge of your audience,
whether it is through a blog, social media, or its form of content is written, audio or visual.
2- Affiliate Marketing:
It means that you entrust the marketing process to professional marketers and agree that they will receive a percentage or “commission” from the result of the profits that the marketing campaign will achieve.
3- Email Marketing:
It is one of the simplest marketing methods, but its results are effective at the same time if done properly
As your marketing message arrives directly in the mail of those interested in it.
4- Marketing through social media:
He is the rising star in the marketing sky because of his proximity to the public and his association with more than one other type of marketing
It’s enough to mention that Facebook is visited by more than 1.5 billion browsers per day, meaning one-fifth of the world’s population uses Facebook daily!
One of the important tips when marketing through social media platforms is that you should choose one platform at the beginning and research the platforms that your target audience uses the most.
Start with it and then expand gradually, so you don’t initially get caught up in more than one platform unnecessarily.
5- Search engine marketing:
What is the first thing you do when you want to search for something or get an answer to a question?
Yes, go to one of the search engines or specifically to Google as the most famous of them.
Thus, an important marketing method is to improve your visibility through search engines.
6- Marketing through influencers:
One of the results of the electronic revolution is the emergence of the so-called influencers, and they are people who became famous by providing electronic content in a field, whatever the used platform is.
And of course, they have many followers affected by them, and therefore when your product or service is offered by an influencer, it reaches a large number of people who trust them.
7- Marketing through Paid Advertising:
And it has more than one form: (search engines – social media platforms – pay-per-view or pay-per-click – advertisements on websites..etc).
and it’s done by the marketing team.
The other is the real selling stage of dealing with them directly and persuading them to buy the service or product,
and this is done by the sales team.
Therefore, the work of the marketing and sales team is close and integrated in a way that may cause some confusion.
In his article, we will learn together important information about customers and how to correctly define your customers’ specifications and turn them into a “buying customer”.
Let’s start with this important question “How do you define your target audience / potential customers:
Determining the shape of the audience depends on several factors
1- Demographics: such as age, gender, race, education, language, and occupation.
2- Psychological/intellectual: such as opinions, attitudes, tendencies, and values.
3- Geographical: the location and nature of the residence.
4- Understanding of technology: meaning the extent to which the relationship of potential customers with technology in general and the technology you use in particular has developed,
and they can be divided into (beginner – normal – expert).
Or according to the nature of the technology, for example, television, radio, or the Internet.
5- The fifth and final factor is the nature of the response, such as disinterested, stubborn, opposition, and so on.
When you create a marketing or sales plan after defining your customers based on the above factors,
you go to the next step which is getting to know them, which means identifying your buyer persona
This step helps you define your next strategy by developing a solid understanding of your audience and what motivates them.
After determining your target audience, 6 main questions will help you in developing your marketing plan, and they are:
1- What does he like?
2- What does he hate?
3- What does he need?
4- What does he want?
5- What is bothering him?
6- When is he watching?
After getting to know the nature and needs of your customers and developing your marketing strategy accordingly,
We move on to the last step, a set of tips that will help you convert your potential customer -lead- into a real customer.
Develop a sales scenario in the sense that you put an imagined serial dialogue and walk through it when you interact with the customer so that you do not stray from your goal.
Practice intensively and try more than once before dealing with clients directly to reduce stress and automatically perform more like people with long experience in the field.
Take notes periodically during your conversation with the client so you don’t forget anything.
Don’t wait for the sale to close on the first call!
It is very rare for a sale to be completed in the first conversation with a customer, so you must be patient and not get frustrated.
Quickly respond to an objection in less than 10 seconds
If the customer objects to something in your words, the nature of the service, the product, or the price, you must answer it in less than 10 seconds, otherwise, your answer will not be credible if you take the time to reach it.
Focus on the customer, not your product
Keep your dialogue focused on it and don’t talk all the time about the product you offer and desperately strive to complete the sale
But make him feel your real interest in him by doing 3 things:
- Active listening … meaning that it is listening interactively with what he is saying.
- Understand the questions he’s asking well.
- Curiosity about the customer and what he wants? And what does he need? What is he afraid of
If you have a business and don’t have a website, then you are losing a big opportunity for your business..
As through using a website itself can achieve so many marketing strategies to help your work grow.
And for you as a business owner, you need to know the places of your clients.
But what if clients know you and know what do you offer,
But can’t reach you?!
This is one of the risks you face when you don’t have a website.
So let’s figure out together some of the advantages that make owning a website really important:
Nowadays, if you don’t have a website so many clients wouldn’t see you as an option while buying.
Can be reached at anytime
The ability to reach you at any day or any time through your website and social media accounts.
Imagine that you want to buy from a store and made a great effort to reach it however, when you got to it you found it closing!
We all know how upsetting this could be..
And we will think twice before going back and probably will search for another store easier to reach.
Comfort for your clients
Which is more comfortable for your clients?
Getting out and search for stores to shop from,
Or stay at home and shop online?
The answer is really easy..
Smart companies understand that and have their own websites that have their products and services,
So that potential clients shop the products they want online.
Having a website allows you to market your business easily.
As there are lots of marketing strategies that you can use to make ads through your website.
And they proved their effectiveness.
Customer service & support
Another benefit of using a website, is that you can improve your customer service.
If you make Q&A support system on your website, or make a forum where customers can ask and answer each other,
This will make things faster for your customers.
And also will make your customer service more effective.
If you didn’t already have a website of your own,
Then we highly recommend that you do.
And if you are seeking for a suitable-cost option with high quality,
Then #hawzen_tech is your choice!
As usual in most professions, to be a professional WordPress developer is Not easy,
Because it requires time, power and patience, plus determination and hard work.
So if you are seeking to reach the top in WordPress programming easily,
Then this article is written specially for you..
A professional WordPress developer knows more than basics, explores programming borders and keeps excelling in his career.
Whether you are still in the beginning and want to enter programming field – specially WordPress -, or you already have a previous experience in it,
We should tell you that you have to fight and keep going all the time!
As you definitely will be satisfied with the results that you reach.
In this context here’s some advices to help you:
- Read 1 hour every day about WordPress
There are new features and tools everyday, that’s why you should be always aware of what’s new in the field.
So you can start your day by reading articles about WordPress.
It may be hard in the beginning, but in the way of professionalism, there are no shortcuts!
Being a professional WordPress developer takes some time.
- Learn from right sources
Information about WordPress online is enormous, and finding the best resources is like searching for a Needle in a haystack.
But don’t worry, once you find the right ones to learn WordPress from scratch,
You will be able to focus your efforts on reading all you can find on them.
And from the most trusted available resources that we recommend:
As it is technically speaking, the basic resource to all about WordPress.
Here, you would be able to start and focus more in making the interface that the client sees.
If searched online you will find so many different blogs about WordPress,
But not all of them offer valuable information.
So if you find one that does, stick to it.
That’s how you will be up-to-date with what bloggers say.
We highly recommend:
Because it’s a professional blog that’s being renewed all the time with updated and appropriate content.
- Be near creative people in the same field
As it’s said “ tell who you hang with, and i’ll tell you who are you”
If you want to be one of the best WordPress developers then you have to spend lots of time with them.
Search for them on Linkdin and other social media platforms,
Attend their seminars and talks which you can join freely online.
Those connections will help you to build strong relationships and keep in touch through different methods.
Since you attend them on one hand, and communicate with them directly on the other hand.
Those continuous interactions may get you a job opportunity,
As they may recommend connections that will help you sharpen your skills.
- Understand WordPress
Simply WordPress is considered one of the most powerful systems in programming and organising content in the world because it’s easy to use.
However, to be a professional WordPress developer you have to perfectly understand the features of the basic system.
So if you have decided to go in the WordPress programming world, here are some tips to help:
HTML & CSS: the first 2 languages you need to learn.
PHP: had a big popularity as the most famous programming language.
And according to one survey, PHP is used by 81.6% of websites.
And it’s the language of WordPress beside most of other content in organising systems.
That’s why learning PHP is essential.
MySQL: is a language used to reach and work with stored data in the database.
And WordPress usually uses this language to deal with data.
All those things you can learn through this link below:
And also this one:
Now since you have known what you need to start,
You might feel a little bit confused.
But don’t worry, everyone feels this way at this stage.
As to be a professional WordPress developer, you definitely need will and determination.
If you do all you can, then all will be possible.