The colors you choose while making your (website – app – visual identity – social media designs… etc),
Influence massively on how your clients sees your brand.
When you see something for the first time..
your mind analyzes so many inputs or information all in one time -less than a second-,
then gives you an impression or a perspective on that thing.
All of this happens automatically which may call instincts or subconscious mind work.
However, none of these results are taken blindly or messly, It’s all science!
In this article we are going to study one of those sciences which is “ Color Theory”.
This science studies all about color from their formulation.
Like usage, their relation to each other, and how they look when they are combined into many colored schemes.
To know how they affect the viewer or direct his emotions or thoughts,
the branch from color theory that studies that is “ Color psychology”.
First let’s find out what are their elements?
- Hue refers to the pure, saturated colors seen on the color wheel above.
- Tints are achieved by incorporating elements of white to brighten and desaturate a single hue. Tints of a it are often much calmer than their saturated counterparts.
- Tones are achieved by adding gray to a hue, dulling the overall chroma.
- Shades are achieved by adding portions of black to a single hue, creating a darker hue.
- Saturation refers to the overall intensity, or chroma, in a color. A pure hue is more saturated than its tint or tone.
- Value refers to the general lightness or darkness of a color. A lighter hue has more value than a darker hue.
Those elements are what controls the sort of colors in a nutshell
The color Wheel:
It’s a wheel that contains 12 different hues and divided into:
- Primary: Original Colors.
- Secondary: Primary Colors mixed together.
- Tertiary Colors: Primary + secondary mixed together.
The Most Important Thing You Need To Know When Making A Design For Your Company,
Is “What Do Different Colors Mean?”
Let’s Figure out Together:
We can divide them into:
Warmer set of them such as: Red, Yellow and Orange.
They represent emotions, and evoke cheerfulness and warmth with their vibrancy.
Because they remind us of things like the sun or fire.
1- Red: striking personality, brings out strong emotional response
indicates: vivid, power, confidence and youth.
2- Orange: Gathers between the fierceness of red and the cheerfulness of yellow
Indicates: casual, Friendly, warm, energetic and fresh.
3- Yellow: Like sunshine cheerful and evokes serenity in its purest form, it’s an eye- catcher color
that’s why we use it in traffic signs and rescue vests.
Indicates: Happiness, optimism, cheerfulness and warmth.
On the other hand, cooler ones like: blue, green and purple.
They show calmness and trustworthiness.
they varied in their usage.
1- Green: often associated with lush forests, fruitful harvests,
and prosperity instilling a sense of growth, safety, and recurrence.
Indicates: Peace, growth, health and eco-friendly.
2- Blue: known as an overall positive associate and a peaceful one
but sometimes it can go too calm as in depression.
Indicates: loyalty, calmness, security, and stability.
3- Purple: It’s a secondary hue which brings the stability of blue and the energy of red all together, making an aura of royalty and exclusivity.
Indicates: Luxurious, creative, peaceful and wise.
They lack chroma and saturation, such as whites, grays, and blacks, are called achromatic.
Many artists prefer to work in achromatic environments,
because they provide direct indications of value through dramatic shadows and highlights.
Black. Reliable, sophisticated, and experienced.
White. Simple, calm, and clean.
Most nowadays businesses rely a big deal on Technology..
That’s why most people tend to use technology on their phones more than computers or laptops because it’s easy to access any the time.
And thanks to billions of apps on apple and google stores, we can deal with almost all activities by phones or tablets, including answering messages, e-mails, talking to clients, making a presentation, observing sales reports and checking the latest news…etc.
According to statistics: apps download will pass 284 billion in 2020..
Because of that Applications can achieve so many advantages for your business, whether you have an online store or actual store, a big company or small company..
You can benefit from using applications amazingly!
Here are some reasons:
- Your business will always be seen for your clients
People spend a lot of time using their phones, had you ever considered the benefits of having an application for your business that your clients can use through their phones?
Having an app gives you the ability to contact your clients, as it helps you update your ( important work – offers – products ads..) with your clients directly and saves you time and effort.
- Selling through Mobile Phones
There’s a huge growth in selling through phones since 2012,
Clients buy using applications more than any website because of the significant features that apps offer like: payment, online wallets and more.
A study showed that 500 companies took the path of selling through apps and their sales were up by 80%!
This shows that there is no replacement for making an app for your business.
- Raising awareness of your brand
An application helps you in building your brand, as it works in marketing your brand effectively and reduces the huge cost of ads, but this happens only when it is well-designed.
The more you market your brand, the more clients buy your products or services.
- Increasing Clients’ loyalty
Each business owner wants to have loyal clients, because those are the real asset for having a continuous successful business.
Through your application you show your clients that you understand their needs and care for them.
You can offer on your application rewards for your loyal clients like: free coupons, gifts, upgrading to free membership…
This won’t only keep your clients satisfied, but also will raise sales.
- Enhancing customer service
With apps, customer service is there online 24/7.
Where you can offer customer care services through ( products, comments, common questions, support..).
And to move forward you can offer direct chatting support with chatting robots in your app so that you won’t need the customer service representative 24/7.